She is a creative powerhouse whose love for storytelling through fashion and innovation dates back to early childhood. She's always been a whimsical dreamer with a creative eye and imaginative spirit.
MEET CAITLIN
Caitlin holds a bachelor’s degree in Fashion Merchandising from Virginia Commonwealth University and a master’s in Fashion Marketing from LIM College, along with certifications in Consumer Psychology and Digital Marketing. She is also the author of "Fashion Keeps Us Interested, Style Keeps Us Interesting," a beginner’s style guide that empowers clients to build a unique personal brand.
Her career began in retail sales and visual merchandising, with roles at American Apparel, Justice - Just for Girls, and Macy’s, followed by an editorial internship with New York-based e-commerce brand JackThreads. These early experiences laid the foundation for her expertise in neuromarketing, target market analysis, and demographic insights. Caitlin also brings her expertise to her wardrobe consulting, creative direction, and makeup artistry business, C. Dani Visuals.
She started doing makeup in college, and since then, has enhanced the beauty of clients across editorial shoots, business professionals, government officials, and most recently Stella Jean, the prominent fashion designer responsible for Team Haiti’s Opening Ceremony outfits. In both wardrobe and creative direction, she works closely with clients to curate personalized looks that reflect their unique style and goals. As a creative director under the C. Dani Visuals brand, Caitlin thrives on crafting bold visual narratives that celebrate and elevate new ventures, accomplishments, and product lines.
With nearly a decade of experience, Caitlin has expanded her expertise to Assistant Costume Design and Costume Design for both television and film. At Tyler Perry Studios, she has contributed to popular series such as BET’s Sistas, Nickelodeon’s Young Dylan, Assisted Living, Perimeter, and Zatima, as well as Netflix's First Wives Club starring Jill Scott. As a Costume Designer, she has led the wardrobe department for several independent films, including The Novelist, a winner at the DC Black Film Festival. Recently, she designed United Way Worldwide’s impactful PSA United is the Way.
With years of experience in styling, customer experience, and fashion education, Caitlin blends creativity with strategy, sparking innovation and making a lasting impact on each project. Whether leading a team to push boundaries or collaborating with forward-thinking creatives, she is passionate about bringing imaginative, game-changing ideas to dynamic teams and projects.
